Friday, April 9, 2010

Presentation

Ask a question. The presentation should be a story that answers this question.
Challenge the audience with a question at key points
And the point is... make the point of each section or argument clear. -state it.

Building rapport:
Humor
Show similar emotional state
Laugh at self

Establish Meaning
: Visual
: Interactive
: Persistent


Visual design principles:
(Critique Spring 2000)
Contrast - Bright / Dark; Big / Small; Close / Far; Color / Neutral; Rough / Smooth; Curvy / Angular
Tension - Relationship; Attraction / Repulsion; Space is primary tool; Similarity of opposites
Rhythm - Visual alternation of similar elements in space or time.
Flow - 
Emphasis - Visual hierarchy, created with contrast and flow; size, weight and form to make the reader focus.  Eliminate all that is not essential to the idea.  
Depth - shadows; black and grey; lighting
Balance - White space/ detail; small color / large grey; 
Scale - contrast in size; small = intimacy, precious; big = bold, in real life
Movement - creates urgency and energy; set on a diagonal, blur or streak visuals, visual vibration, 
Unity - single gestaltic moment of shared cognition, 

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