Challenge the audience with a question at key points
And the point is... make the point of each section or argument clear. -state it.
Building rapport:
Humor
Show similar emotional state
Laugh at self
Establish Meaning
: Visual
: Interactive
: Persistent
Visual design principles:
(Critique Spring 2000)
Contrast - Bright / Dark; Big / Small; Close / Far; Color / Neutral; Rough / Smooth; Curvy / Angular
Tension - Relationship; Attraction / Repulsion; Space is primary tool; Similarity of opposites
Rhythm - Visual alternation of similar elements in space or time.
Flow -
Emphasis - Visual hierarchy, created with contrast and flow; size, weight and form to make the reader focus. Eliminate all that is not essential to the idea.
Depth - shadows; black and grey; lighting
Balance - White space/ detail; small color / large grey;
Scale - contrast in size; small = intimacy, precious; big = bold, in real life
Movement - creates urgency and energy; set on a diagonal, blur or streak visuals, visual vibration,
Unity - single gestaltic moment of shared cognition,
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